Our surroundings are unpredictable and in continuous movement. Do you know how to anticipate? Sometimes you see opportunities. But do these actually yield an advantage?


You don’t want to be just another company that loses business or turn back an expansion due to unexpected negative results. When you take a decision, you prefer to have as little insecurity as possible. A good analyses and preparation are then paramount. Successful organisations don’t only have a clear view of their own ambition, they also know what their surroundings will look in the future. This enables them to have advantage that can keep them successful in the future. I am very qualified in analysing (market) situations and can help you find solutions that make your company future proof and of course, let it grow. As a consultant, but also as temporary manager or project manager. Read more at the pages about strategy | planning and crisis management | reorganisation.

Are you considering starting up a business or have you just started a business?


I can help you in all areas involved in starting up a business, from making a business plan, marketing plan and financing application, up to setting up your business administration.
Research shows that entrepreneurs who are coached during their start-up phase, have a large chance of being successful even after five years than those who do it alone. Don’t hesitate on how to handle business best. With a proper business administration as well as commercial background, I am the right person to support you. Look at coaching for more information and special offers.

Pondok Kita

'Due to our first location’s success, we have been able to open a second shop.'

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Coaching

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Coaching

12 times
€ 750,- ex. vat

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Financial plan

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from € 375,- ex. vat

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Creato, creative use of market opportunities

1 mai 2017
With good research ahead and a good business plan in the pocket, as well as support from the bank and suppliers, I was able to start building my formula in spring. The months prior I had been busy with preparations. First the business plan, then financing and property rental, and then the layout of the store.

I had considered marketing and shop fitting when making my business plan. Yet there were still many details I had to decide on later on. Luckily there was someone for me to spar with now and again. Setting up and keeping up administration cost a great deal of time as well. Over 2000 different articles were in store. I purchased at suppliers in The Netherlands, but also Germany and Belgium.

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Eat like the Indonesians do at home

1 mai 2017
The name ‘Pondok Kita’ can be translated as ‘our little home’ and it has to be said, in terms of floor surface both Ruth Gouw’s business locations aren’t very large. But this does by no means influence the range of products and taste perception! Her advice to starting entrepreneurs: ‘focus on the clients’ perception. Clients don’t just walk in.’

‘In January 2014 we started Pondok Kita as a modest shop-in-shop in the well-known Asia Golden Dragon took in Arnhem. We offer over 30 different Indonesian dishes in two displays. People love our food. By promoting the Indonesian kitchen in Dutch society, we want to contribute to enhancing the Dutch eating culture, and make the bond between The Netherlands and Indonesia stronger.’

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